The Russian Journal of Vietnamese StudiesThe Russian Journal of Vietnamese StudiesВьетнамские исследования2618-9453Institute of China and Contemporary Asia of the RAS63466810.54631/VS.2025.92-634668Socio-economic developmentСоциально-экономическое развитиеResearch ArticleChanges of social values in rural VietnamИзменения социальных ценностей у сельских жителей современного Вьетнамаhttps://orcid.org/0000-0002-4923-1454PhanThi Cam LaiФанТхи Кам Лай
Viet Nam

Ph.D. (History), Lecturer, Faculty of Political Science

к. и. н., преподаватель, факультет политологии

laiptc@buh.edu.vnHo Chi Minh University of BankingХошиминский банковский университет080720259278902907202430062025Copyright ©; 2025, Phan T.L.Copyright ©; 2025, Фан Т.Л.2025Phan T.L.Фан Т.Л.https://creativecommons.org/licenses/by-nc-nd/4.0https://vietnamjournal.ru/2618-9453/article/view/634668

Transitional developing countries are currently grappling with simultaneous transformations in their economic, social, and political spheres. One approach to understanding potential shifts in social values is to explore how perceptions of economic success (PES) vary in relation to social status and affiliations. This study investigates changes in PES across various socio-political groups and networks in rural Vietnam. The analysis draws on panel data from 2,117 rural households collected through the Vietnam Access to Resources Household Survey (VARHS) in 2012 and 2014. Disaggregated by socio-political groups/networks, results show that engaging in power or connection with power tends to stipulate individuals’ endeavors rather than social networks in attaining economic success. In addition, membership in mass organizations such as the Women’s Union, the Farmers’ Union, or the Youth Union does not appear to substitute for political connections or broader social ties, but instead correlates with a greater emphasis on hard work, often in the absence of significant work experience. These results contribute to the limited body of literature on the transformation of social values in transitional rural societies and offer insights into how perceptions of economic success differ among socio-political groups and networks.

Развивающиеся страны с переходной экономикой в ​​настоящее время сталкиваются с проблемой несовпадения изменений в экономике, обществе и политической системе. Один из способов оценки потенциальных изменений в социальных ценностях — изучение изменений в восприятии экономического успеха (ВЭУ) в зависимости от социального статуса. В статье рассматриваются изменения в ВЭУ в социальных группах сельского Вьетнама. Анализ основан на выборке данных из 2117 сельских домохозяйств, собранных в ходе обследования доступа домохозяйств к ресурсам (VARHS) в 2012 и 2014 г. Результаты показывают, что на достижение экономического успеха в большей степени влияет участие во властных структурах или связи с людьми, обладающими властью, чем участие в общественных организациях. В то же время членство в массовых организациях, таких как Союз вьетнамских женщин, Союз крестьян или Федерация вьетнамской молодёжи, по-видимому, скорее требует напряженной работы, часто при отсутствии опыта, чем политических или широких социальных связей. Полученные результаты могут внести вклад в изучение изменений социальных ценностей и их различий по социальным группам в сельской местности в развивающихся странах с переходной экономикой.

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